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Kama,
Business idea and Branding, 2021
It starts from a monthly subscription box of sanitary products.
Customers can try different sanitary products, find a perfect fit, and put them in a box. The business is to help people whoever have a period in their life.
I wanted the brand to be fashionable to carry around. Not shy to show or to be found with. I believe that finally it will change people's attitudes.
Naming inspiration
.
Period
,
Comma
It means comma (,) in Tamil.
[ Kama, ] can make period comma.
Logo construction
Typeface
Speak up, Neutral, New generation
I used Parabole for main typeface and logo to identify brand identity. Comma itself can be an iconic symbol.
Color guide
Main colors
Sub color
Business card - Transparent material
Business card - Transparent material
Application - Brand identity
Product
Space
Magazine
Advertising
Whatever appearance you prefer to be, you are not alone.
While I was researching, I realized that not only 'women' can have a period, but also 'whoever' can have. That's why I used diverse imagery of different people into the poster design.
Campaign
#YouAreNotAlone
Install 'You are not alone. Period.' on mirrors in public restrooms. People can take mirror selfies within the frame. They can be alone or with friends and family(or some random serendipity). Brand Kama shares the photos on its IG account to spread its value and spirit.
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